Scripts Or Bullets

Crafting your content: Developing what you are going to say is an art form unto itself. The programme introduces a series of simple frameworks to help participants develop content that is clear, concise and compelling. As Einstein once said “ if you cannot describe what you do in simple terms then you do not really understand what you do.” This programme will show you have to avoid jargon, when it is really a form of laziness, and present in language that catches the audience’s imagination.

Structuring for Success: You will learn how great speakers inspire change and action. You will learn to identify key messages and structure your communications around them. Putting your messages into the right order and starting with impact so that your audience is immediately aware of your intentions, is key to persuading them to follow your arguments positively.